World Olympians Association and Around the Rings Form Official Media Partnership
4 | 3 | 2015
The World Olympians Association and Around the Rings have formed a ground-breaking partnership to help to promote Olympism, Olympians and the programmes of the WOA and its National Association Members within the Olympic Movement and the wider sporting community.
Since 1992, Around the Rings has established itself as the go-to source for Olympic news, providing valuable insight to the Olympic family. It is considered to be the world’s leading source of news about the Olympics. ATR’s exclusive content is delivered via online, email, print and images. A new app will be launched before the 2016 Summer Olympics in Rio de Janeiro.
As part of the agreement, Around the Rings will feature WOA initiatives, interviews and photo galleries within its editorial content, provide a special online section on its website for WOA material and offer activation support via ATR’s market-leading social media. The WOA will also have a presence in printed Special Edition magazines, published for the Olympic Movement’s most important events, including the 128th IOC Session in Kuala Lumpur and the Association of National Olympic Committees’ General Assembly in Washington DC.
On top of the day-to-day collaboration, Around the Rings will be heavily involved in promoting activities at the Olympians Reunion Centre [ORC] in Rio during next year’s Olympic Games, including establishing a dedicated space within the ORC where it will work to promote the WOA and its Members during Games-time.
WOA President, Joël Bouzou, said:
“This partnership represents an exciting new stage for the WOA and we are thrilled that Around the Rings has agreed to become an official media partner. ATR is a very important source of Olympic news and a trusted supplier of information for Olympians everywhere and we believe this collaboration will enable the WOA to communicate our work to a wider audience.
“By opening up this new channel of communication, we hope to better serve the needs of Olympians around the world and help mobilise our Members and encourage them to promote Olympism in their communities.”
Around the Rings Editor, Ed Hula, said:
“We are excited about this partnership with WOA, the organization represents the athletes who are the heartbeat of the Games. We look forward to producing content that tell the stories of the Olympians as well as the WOA. We hope Around the Rings can become a communication bridge that links the Olympians of the world with each other and with our readers across the globe.”