Olympians invited to Become the Light
5 | 12 | 2017
Olympians around the world are being urged to get involved in the International Olympic Committee’s newest campaign to help make a difference to the lives of refugees.
Become the Light is a global campaign that is bringing the spirit of unity, hope and peace for a better tomorrow. Using light as a symbol for the values of Olympism, it aims to show that Olympic athletes can act as beacons of positivity, inspiring people to pass on that positivity around the world.
In partnership with the UN Refugee Agency (UNHCR), the campaign will raise awareness that 9 out of 10 refugees in camps live with no access to light, which can have a damaging effect on social development, education and physical activity. By providing camps, such as Mahama Refugee Camp in Rwanda, with sustainable lightning solutions, sport can help shape a better world.
World Olympians Association is urging Olympians worldwide to get behind the campaign and use their influence and status in society to encourage the people in their communities to exercise and donate their physical activity to help light up refugee camps.
What you can do
Step 1: Sign-up to take part in the campaign HERE.
Step 2: Get active and share your physical activity and exercise pledges with your friends, family and fans.
Step 3: Show your support on social media by posting updates and liking and sharing IOC and Olympic Channel content, using the hashtags #BecomeTheLight and #WithRefugees.
You can also check out the campaign TOOLKIT for more helpful tips and advice on how you can help spread the word and inspire more people to get involved.
World Olympians Association President Joël Bouzou OLY, said:
“By taking part in this transformative campaign, Olympians have the power to make a real difference to the lives of refugees. By getting active and encouraging others to do the same they can help spread the Olympic Values and pass on the light of positivity around the world.”