World Olympians Association unveils new brand identity and website in Sochi

5 | 2 | 2014

The World Olympians Association has launched its new brand logo and website in an unveiling at the IOC Olympic Club at the Olympic Park, Sochi.

The new brand and dynamic, interactive website symbolises the new direction of the WOA - showcasing the work which has been done in the last two years to revitalise the international organisation for Olympians and give it a renewed sense of purpose. The WOA's new online presence is a celebration of the work being carried out by Olympians and National Olympians Associations worldwide with the communities in which they live. The new website will also offer its Olympian members powerful new ways to connect and communicate with each other, share experiences and pass on useful opportunities.

The new brand and website was revealed at a cocktail party for Olympians and Olympic Family members on the eve of the Opening Ceremony of the XXII Olympic Winter Games in Sochi. The event, which was the first to be held at the IOC Olympic Club in Sochi, was attended by Olympians, IOC Members and other members of the Olympic Family.

Speaking about the event and the new brand launch, Joël Bouzou, WOA President, said:

"This is a very exciting time for the WOA and we're delighted to launch our new identity and website here at the Olympic Winter Games in Sochi. We believe the new logo and website signifies the great strides we have made in 2012 and 2013 with the appointment of a new CEO, the creation and launch of our National Olympians Association Development Fund and Project Fund, and our much improved communications with our members around the world.

"We're now looking forward to building on the momentum and continuing to take the organisation forward. We are in the process of developing new partnerships and projects that will benefit Olympians around the globe and the communities they live in. We are also hoping to soon be able to announce the host city for our inaugural World Olympians Forum. Olympians have a special capacity to use the power and neutrality of sport for the good of society and it is our duty to help them achieve this goal."

The WOA will also host two further events during the Sochi 2014 Olympic Winter Games:

WOA Lunch: The Olympians' Games Experience with two winter Olympians – Swedish double Olympic Gold Medallist, Pernilla Wiberg and Indian Luger, Shiva Keshavan

Tuesday February 11, 2014

1200, IOC Olympic Club, Olympic Park, Sochi

A chance to meet old friends, make new acquaintances, network and hear about the Olympic Winter Games experience from two Winter Games Olympians.

WOA Breakfast: The IOC and the WOA with new IOC Sports Director Kit McConnell and WOA President Joel Bouzou

Tuesday February 18, 2014

0800, IOC Family Hotel, Radisson Blu Sochi, Golubaya Ulitsa, Sochi

A chance to hear about how the IOC and the WOA are working together for the benefit of Olympians and to spread the spirit of Olympism.