Branding & Marketing
Maintain a close association with the WOA
NOAs should be aligned to the mission and purpose of WOA: To serve the needs of Olympians thereby making the world a better place.
As members of WOA and as an important part of the Olympic Family, NOAs have a responsibility to respect the
Important points about Olympic branding
Within their territories, National Olympic Committees are responsible for the use of the Olympic properties and related marks to promote the Olympic Movement.
To make it clear, the Olympic properties include, but are not limited to:
- Olympic symbol (rings)
- Olympic flag
- Olympic motto
- Olympic anthem
- The words “Olympic”, “Olympics” and “Olympian”
- Olympic flame and torches
- And other related marks
NOAs should have a written agreement from their NOC to use the Olympic properties, and the Olympic properties should only be used for non-commercial purposes.
Using WOA’s brand
For the use of the WOA logo or any part of it, or OLY in your NOA events and activities, please write to the WOA team to seek prior consent.
If your NOA intends to hold a ceremony to present the certificates of recognition or OLY pins, please contact the WOA team. You can also find out more information here.
NOA organisational Email (@olympians.org)
If your NOA would like to have an email address using the @olympians.org domain, please speak to the WOA team. This email address is meant for official NOA organisational use only, not for individuals. If you are an Olympian and would like to have a personal email address with the @olympian.org domain, please sign up here.
Developing NOA logos
Logo guidelines are being reviewed. Please speak to the WOA team.
How to use the NOA logo
- DO use the full-colour logo on a white background only.
- DON’T alter the logo in any way.
- DON’T place the logo next to any other text or logo without permission from your NOC and WOA.
- DO ask the WOA team when in doubt!
Updated on 12 August 2020